Current:Home > ScamsBeyoncé's country music is causing a surge in cowboy fashion, according to global searches -OceanicInvest
Beyoncé's country music is causing a surge in cowboy fashion, according to global searches
View
Date:2025-04-16 03:44:43
Beyoncé Knowles-Carter has been a catalyst for trends of all sorts since the inception of her career. And her new singles "Texas Hold 'Em" and "16 Carriages" have not only had unprecedented success, but they have ignited excitement surrounding country music and the culture around it.
This enthusiasm has rippled out to the fashion industry.
According to experts at Boohoo, a fast-fashion website, there was a massive spike of interest in items that are directly associated with Southern and country music culture — dubbed cowboy core — directly following the release of Beyoncé's new songs and the announcement of her full Renaissance "Act II" album during the Super Bowl.
There has been an uptick in interest in classic cowboy looks and western-inspired fashion, which includes items such as cowboy hats, cowboy boots, leather jackets, fringe, denim and more. And their research suggests these fashion trends are set to take over this spring.
The interest seems to be worldwide. Global Google searches for "cowboy hat" increased by 215.5% after the commercial, with "cowboy boots" rising by 163%.
Searches for "bolo tie" also saw a massive increase of 566% after Beyoncé donned a turquoise one in her Super Bowl commercial.
Other celebrities seem to be embracing this moment as well. Kim Kardashian was spotted wearing a black cowboy hat during an event Super Bowl weekend.
Beyoncé has embraced cowboy core on several occasions, especially recently.
At the Grammys this month she was seen in a cowboy hat and skirt suit that featured a collarless leather jacket decked in studs. Since the announcement, she has rocked several different cowboy hats, including her recent appearance at the New York Fashion Week Luar show where she supported nephew Daniel "Julez" Smith Jr.
From the looks of it, Beyoncé won't be the only one this season.
veryGood! (26)
Related
- Off the Grid: Sally breaks down USA TODAY's daily crossword puzzle, Triathlon
- Trump Media auditor raises doubts about Truth Social's future in new filing
- A 12-year-old student opens fire at a school in Finland, killing 1 and wounding 2 others
- Israel accused of killing dozens of Syria troops and Hezbollah fighters with major airstrikes near Aleppo
- Could Bill Belichick, Robert Kraft reunite? Maybe in Pro Football Hall of Fame's 2026 class
- Indianapolis police fatally shoot a man after he fires shots following a standoff with a SWAT team
- YMcoin Exchange: Creating a better cryptocurrency trading experience
- A section of Highway 1 in California collapsed during a storm, closure remains Monday
- McKinsey to pay $650 million after advising opioid maker on how to 'turbocharge' sales
- Family finds body of man who apparently fell while chasing his dog near Kentucky's steepest waterfall
Ranking
- Whoopi Goldberg is delightfully vile as Miss Hannigan in ‘Annie’ stage return
- Watch: Alligator marches down golf course on Florida golf course as mating season nears
- Florida Supreme Court upholds state’s 15-week ban on most abortions, paving way for 6-week ban
- April Fools' Day pranks: Apps to translate baby stoner sayings, a ghostbuster at Tinder
- Former Danish minister for Greenland discusses Trump's push to acquire island
- Watch as Oregon man narrowly escapes four-foot saw blade barreling toward him at high speed
- Top artists rave about Beyoncé's 'Cowboy Carter' at iHeartRadio Awards
- How often should you wash your hair with shampoo? We asked the experts.
Recommendation
What to watch: O Jolie night
The Daily Money: Who wants to live to 100?
Mississippi Republicans to choose opponent for longtime Democratic congressman
Powerball jackpot nears $1 billion as drawing for giant prize nears
Military service academies see drop in reported sexual assaults after alarming surge
Beyoncé Honors Her 3 Kids While Bringing Her Western Style to 2024 iHeartRadio Music Awards
Sheriff’s deputies fatally shoot man in Mississippi
Tori Spelling tells Dean McDermott she filed for divorce during podcast: 'Hate to do this to you'